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What Is The Hub?

The Hub is a function room based above Giant Store Norwich. It is primarily a Wahoo Kickr studio, but is also available for other functions. The room is available to hire out, whether it be for your cycling club’s AGM, a general social or other events. Keep an eye on the updates section of the site, or on our Facebook page to see what events are on that might interest you.

Kickr Studio

Kickr Studio make riding indoors just as social as your weekly group ride. You can push yourself and your friends in a class environment while improving your cycling skills with focused interval training. Wahoo set the standard with the introduction of the KICKR power trainer. The KICKR provides accurate power measurement, allowing all workouts to be tailored to you. Resistance is controlled automatically to match each rider's target power output based on his or her individual FTP for the ultimate personalized group workout. Individual rider metrics are displayed on a class leader board for easy coaching and rider feedback.

Kickr Studio always delivers a workout at the proper intensity to match individual ability and training needs, maximizing time spent in the saddle. An instructor is available at all sessions to run the session and help you get the most out of each session.


Kickr is compatible with all speeds and brand of drivetrain, as well as all hub sizes, allowing you to train on your bike when you might not want to take it outside. If you don’t own, or can’t bring your own bike, we have a selection of demo Giant and Liv bikes for you to use. Full list of what is available further down this page.

We are cyclists and know riding indoors isn’t for everyone, so to see whether Kickr studio is right for you, we offer all cyclists their first session for free to come and see how we can benefit you, and show you how we can help you reach your training goals.

To book your free taster session please send us an email to book, or if you already know Kickr studio is for you, click the button below to book in for classes. The timetable of when we are running classes can be seen by following the book now button, or below in the timetable section.


We look forward to seeing you soon.



Currently sessions are being held on Wednesday evenings at 19.00pm. Whilst we are new and gauging interest, please leave us feedback on when you’d like to see sessions (you can do this by dropping us a message by Email or Facebook) so we can schedule sessions to suit you!



1 Session                                  £10

Bronze Pack (5 sessions)         £45

Silver Pack (10 sessions)          £85

Gold Pack (15 sessions)           £125


Group Saver

Club Pack 1 hour (max. 14 riders)            £120

Club pack 2 hour (max 14. Riders)           £200

Demo Bikes

In conjunction with Giant Norwich we have a fleet of Giant and Liv demo bikes available for you to use. If you’d like to borrow one for a session please email Giant Norwich at to reserve the bike for you! All we ask for is a £5 hire fee towards maintenance costs.

Available Bikes


Defy Advanced Pro 1                  S M ML L

TCR Advanced Pro 2                  S M ML L

TCR Advanced Pro 1 Disc          S M ML L

Propel Advanced Pro 2               S M ML L

Propel Advanced Pro Disc          S ML


Langma Advanced Pro 0            S M

Envie Advanced 1                       XS S M

Room Hire

When we aren’t spinning, we like to use our space to help whoever we can. Whether you want to use it to hold meetings for your cycle club, have a social watching a film, or anything else you can think of, we like to think we can help. Email us any requests for the room, and we will do our best to accommodate you.


We love to hear feedback, whether it be good or bad. All feedback helps us to shape The Hubs future, and make it the place you want it to be. Whether it’s sessions you want to see added, film suggestions for film nights, we want to hear it. As a thankyou for leaving feedback, you could win yourself a free session. Either leave us a review on our Facebook page, or for suggestions follow this link to our short survey!


The Hub is based above Giant Store Norwich on Hall Road, there is a car park on site for ease of access. Access is from Hall road, although if you enter the post code into a satnav it may take you to the industrial state behind us. Keep an eye out for the Giant Norwich sign on hall road.


Giant Norwich

Unit 51 Hall road




Contact Us

Phone: 01603 931 825



  • We currently have a competition running on our Facebook to win sessions at The Hub! Click here to go to our Facebook page!