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About us

Ride Giant. Ride Norwich.

Part of the Cycle Evolution group.

With decades of experience offering cycling advice and service on the east coast, our team of cycling enthusiasts are dedicated to giving customers an incredible experience. We hope our passion for cycling will help give you the confidence, skills and tools to enjoy riding as much as we do.

At Giant Norwich we’re proud to offer the most comprehensive range of Giant and Liv bikes available on the east coast, with cycling accessories from the world’s leading brands.

Our women’s cycling area’s welcoming environment invites you to explore a wide selection of female specific bikes from Liv, the world’s first dedicated women’s cycling brand, supported by a range of accessories and cycling gear backed up by a supportive team happy to offer advice and share knowledge.

Experienced mechanics service and repair all makes and models of bicycle in our in-store workshop – not just Giant and Liv bikes.

We also offer PowerFit in store. Developed by Giant and Wattbike with leading sports scientists and biomechanics, it’s the only bike fitting system delivering results proven by Wattbike’s Polar View Technology. Experience improved position and technique for increased pedalling effectiveness so you can ride further, faster. 

Online ordering is available with free Click & Collect on orders over £50, retail finance is available, we accept cash and all major credit cards and participate in government Cycle To Work schemes – ask us in store for more details.

Visit Giant Store Norwich and begin your next cycling adventure.

Crew Members

Staff profiles coming soon